This is the collection of all of Cronas logos and with all its variations. The horizontal logo is the primary logo and should be used in most instances. The stacked logo is for large-scale use. Avoid using at small sizes, as it can become illegible. Always use the logo files provided. Do not re-create.
Orange is our main brand color and should be used in whatever you create. Orange can be used with any other brand color to add dimension, depth, and contrast. Our palette of neutrals add warmth and also pair nicely with any secondary color.
Logo
Crona
Märkesfärg
HEX F97820
RGB 249 120 32
CMYK 0 66 99 0
Crona
Plommon
HEX 491B2E
RGB 73 27 46
CMYK 52 87 55 59
Accent
Crona
Gräddvit
HEX F9F7EF
RGB 249 247 239
CMYK 1 1 5 0
Crona
Skog grön
HEX 173C36
RGB 23 60 54
CMYK 85 53 68 55
Crona
Gräslöksblomma
HEX AF6DE9
RGB 175 109 233
CMYK 44 62 0 0
Background
HEX FFFFFF
RGB 255 255 255
CMYK 0 0 0 0
HEX EFE3FC
RGB 239 227 252
CMYK 5 11 0 0
HEX DDBFF7
RGB 221 191 247
CMYK 14 26 0 0
HEX 000000
RGB 00 00 00 00
CMYK 0 0 0 100
HEX BDE0DF
RGB 219 224 223
CMYK 13 7 9 0
HEX 9AA8A7
RGB 154 168 167
CMYK 42 27 32 0
We use a sans serif font for Confirma brand-related design materials: Lato. It is used for display-type treatments where our message needs to be loud, stylish, and confident. This typography has different weights and styles to lay out responsive compositions for both desktop and mobile, as well as supporting our brand narrative, voice, and tone.
Crona Lön icons are used across different brand touchpoints from marketing to environment to product. They provide symbolism, conceptual clarity and visual interest in simplistic shapes and forms.
Our illustration style is bold, elevated, and dimensional, heavily defined by the use of negative space and perspective. It was created to distinctly capture
the Crona brand and is used across a range of communications as well as within our product.
Powerpoint
Template
We’ve developed a powerpoint template for company branded presentations. Download and access a variety of slides with different sets of layout and brand assets.
Word
Template
We’ve also developed a template for company branded documents. Download and access a word document equipped with layout, font and other brand assets.
Like our brand voice, all photography direction is based on a spectrum, from relatable to aspirational.
Still life: Attainable, clear, concise, human, demonstrates the Crona personality. Simple, not overly complex.
Lifestyle: Aspirational, alludes to collaboration, confident, clear, focused, environmentally inclusive (the subject is a part of something bigger).
Here are some examples on brand use and how to apply it on different formats, as illustrated the identity can be applied to a variety of surfaces. Be aware of the background you place the elements on. Make sure to have a lighter colour in the back so it contrasts with the element and give even spacing around the elements so the design won’t become too crowded.
