This is the collection of all of DL softwares logos and with all its variations. The horizontal logo is the primary logo and should be used in most instances. The stacked logo is for large-scale use. Avoid using at small sizes, as it can become illegible. Always use the logo files provided. Do not re-create.
Purple is our main brand color and should be used in whatever you create. Dark tones of purple can be used with any other brand color to add dimension, depth, and contrast. Our palette of neutrals add warmth and also pair nicely with any secondary color.
Logo
HEX 993399
RGB 153 51 153
CMYK 46 93 0 0
HEX 4C284D
RGB 76 40 77
CMYK 69 91 40 36
Accent
HEX 00E0DA
RGB 0 224 218
CMYK 65 0 25 0
HEX 2D429E
RGB 45 66 158
CMYK 94 88 0 0
Background
HEX FFFFFF
RGB 255 255 255
CMYK 00 00 00 00
HEX FF1E3
RGB 253 241 227
CMYK 0 4 10 0
HEX F4F4F4
RGB 244 244 244
CMYK 3 2 2 0
HEX 000000
RGB 00 00 00
CMYK 0 0 0 100
HEX F9E4BB
RGB 249 228 187
CMYK 2 9 31 0
HEX DCD7E0
RGB 220 215 224
CMYK 12 13 5 0
We use a sans serif font for Confirma brand-related design materials: Lato. It is used for display-type treatments where our message needs to be loud, stylish, and confident. This typography has different weights and styles to lay out responsive compositions for both desktop and mobile, as well as supporting our brand narrative, voice, and tone.
PowerpointTemplate
We’ve developed a powerpoint template for company branded presentations. Download and access a variety of slides with different sets of layout and brand assets.
WordTemplate
We’ve also developed a template for company branded documents. Download and access a word document equipped with layout, font and other brand assets.
Like our brand voice, all photography direction is based on a spectrum, from digital to human.
Digital: Analytical, calculating, concise, connected, demonstrates the DL Softwares personality. A strong utility that connects the user to the customer.
Human: Social, alludes to collaboration, relatable, understanding, empathic, interactive (attaining value from human interaction).
Here are some examples on brand use and how to apply it on different formats, as illustrated the identity can be applied to a variety of surfaces. Be aware of the background you place the elements on. Make sure to have a lighter colour in the back so it contrasts with the element and give even spacing around the elements so the design won’t become too crowded.
