This is the collection of all of Extends logos and with all its variations. The horizontal logo is the primary logo and should be used in most instances. The stacked logo is for large-scale use. Avoid using at small sizes, as it can become illegible. Always use the logo files provided. Do not re-create.
Red is our main brand color and should be used in whatever you create. Blue can be used with any other brand color to add dimension, depth, and contrast. Our palette of neutrals add freshness and also pair nicely with any secondary color.
Logo
HEX CB1B39
RGB 203 27 57
CMYK 11 100 85 2
HEX 083658
RGB 8 54 88
CMYK 100 81 39 32
Accent
HEX 9FF6D5
RGB 159 249 213
CMYK 36 0 27 0
HEX 3D6BF9
RGB 61 107 249
CMYK 76 63 0 0
Background
HEX FFFFFF
RGB 255 255 255
CMYK 00 00 00 00
HEX A8D5E8
RGB 168 213 232
CMYK 32 4 5 0
HEX CCE2EA
RGB 204 226 234
CMYK 18 3 5 0
HEX 000000
RGB 00 00 00
CMYK 00 00 00 100
HEX 82A2BA
RGB 128 162 186
CMYK 52 27 18
HEX 627D8E
RGB 98 125 142
CMYK 66 43 34 5
We use a sans serif font for Confirma brand-related design materials: Lato. It is used for display-type treatments where our message needs to be loud, stylish, and confident. This typography has different weights and styles to lay out responsive compositions for both desktop and mobile, as well as supporting our brand narrative, voice, and tone.
Powerpoint
Template
We’ve developed a powerpoint template for company branded presentations. Download and access a variety of slides with different sets of layout and brand assets.
Word
Template
We’ve also developed a template for company branded documents. Download and access a word document equipped with layout, font and other brand assets.
Like our brand voice, all photography direction is based on a spectrum of relatable to aspirational.
Still life: Attainable, clear, concise, human, demonstrates the Crona personality. Simple, not overly complex.
Lifestyle: Aspirational, alludes to collaboration, confident, clear, focused, environmentally inclusive (the subject is a part of something bigger).
