Logos
This is the collection of all of SKJ systems logos and with all its variations. The horizontal logo is the primary logo and should be used in most instances. The stacked logo is for large-scale use. Avoid using at small sizes, as it can become illegible. Always use the logo files provided. Do not re-create.

Colors
Green is our main brand color and should be used in whatever you create. Yellow can be used with any other brand color to add dimension, depth, and contrast. Our palette of neutrals add warmth and also pair nicely with any secondary color.


HEX 04AA8E
RGB 4 170 142
CMYK 83 5 58 0

HEX 1D5954
RGB 29 89 84
CMYK 89 45 62 31

HEX F7DF36
RGB 247 223 54
CMYK 5 5 100 0

HEX 4BF3A6
RGB 75 243 166
CMYK 59 0 57 0

HEX FFFFFF
RGB 255 255 255
CMYK 00 00 00 00

HEX DCF1E9
RGB 220 241 233
CMYK 13 0 9 0

HEX F1F1E8
RGB 241 241 232
CMYK 4 2 8 0

HEX 000000
RGB 00 00 00
CMYK 00 00 00 100

HEX B1D0C5
RGB 177 208 197
CMYK 31 7 24 0

HEX DFDFD3
RGB 223 223 211
CMYK 12 8 16 0
Typography
We use a sans serif font for Confirma brand-related design materials: Lato. It is used for display-type treatments where our message needs to be loud, stylish, and confident. This typography has different weights and styles to lay out responsive compositions for both desktop and mobile, as well as supporting our brand narrative, voice, and tone.

Templates

Powerpoint
Template
We’ve developed a powerpoint template for company branded presentations. Download and access a variety of slides with different sets of layout and brand assets.

Word
Template
We’ve also developed a template for company branded documents. Download and access a word document equipped with layout, font and other brand assets.
Images
Like our brand voice, all photography direction is based on a spectrum, from functionality to trustworthiness.
Functional: Applicable, beneficial, connected, utility, demonstrates the SKJ Systems personality. An asset to business.
Trustworthy: Consistent, prudent, confident, clear, builds a strong and predictable relation with the user.